LinkedIn Ads vs Meta Ads

B2B default vs broader consumer platform for B2B use cases.

LinkedIn's targeting by role/company is unmatched for B2B. Meta can work for B2B via interest and behavioral targeting, usually cheaper, usually less precise.

At a glance

	LinkedIn Ads	Meta Ads
B2B targeting	Role, company, seniority	Interest-based, looser
CPC	$5-30	$0.50-5
Audience intent	Professional context	Leisure context
Lead quality	Higher	Variable

When to pick LinkedIn Ads

B2B with clear role/seniority ICP, deal size >$10K ACV.

When to pick Meta Ads

B2B with broader appeal, lower deal size, or when LinkedIn CPCs don't pay back.

My verdict

LinkedIn for role-specific targeting. Meta for broader reach when the ICP is consumer-adjacent.

LinkedIn Ads vs Meta Ads

At a glance

When to pick LinkedIn Ads

When to pick Meta Ads

My verdict

Further reading