Deep-dives on the topics I work on most. Ten full knowledge bases. Pick your entry point.
100 pages on search engine optimization: foundations, keyword research, on-page, technical, link building, content, local, e-commerce, international, analytics, and the future.
38 pages on how to actually operate a business: operating systems, hiring, finance, strategy, sales, execution, leadership, and risk. The stuff the MBA glosses over.
45 pages teaching what Hopkins, Kennedy, Halbert, and Hormozi taught. Offers, copy, leads, funnels, testing, scale. A century of direct-response wisdom in one place.
56 pages on Retrieval-Augmented Generation: ingestion, chunking, embeddings, vector stores, retrieval strategies, evaluation, and production RAG at scale.
54 pages on building AI agents: architectures, tool use, memory, orchestration, evaluation, and shipping agents that survive contact with real work.
58 pages on paid ads: Google Search and Display, Meta, budgets, bidding, creative testing, landing pages, tracking, and scaling what works.
53 pages on cold outreach: deliverability, domain setup, list building, copy, sequences, reply handling, and staying compliant.
46 pages on email marketing: list growth, signup forms, lead magnets, automation, segmentation, deliverability, and lifecycle campaigns.
54 pages on growth: acquisition loops, activation, retention, referral, pricing experiments, and the analytics to know what's working.
42 pages on CRO: research, hypotheses, A/B testing, landing page teardowns, forms, checkout, and the statistics behind trustworthy tests.
If a workflow in your business is eating hours, I will build the system that fixes it in 14 days, in accounts you own.
Start with one workflow