Deep-dives on the topics I work on most. Four full knowledge bases. Pick your entry point.
100 pages on search engine optimization: foundations, keyword research, on-page, technical, link building, content, local, e-commerce, international, analytics, and the future.
38 pages on how to actually operate a business: operating systems, hiring, finance, strategy, sales, execution, leadership, and risk. The stuff the MBA glosses over.
45 pages teaching what Hopkins, Kennedy, Halbert, and Hormozi taught. Offers, copy, leads, funnels, testing, scale. A century of direct-response wisdom in one place.
56 pages on Retrieval-Augmented Generation: ingestion, chunking, embeddings, vector stores, retrieval strategies, evaluation, and production RAG at scale.
More topic areas coming over time.