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Medium vs Substack

Platform with algorithm vs owned-audience newsletter.

Medium offers algorithmic distribution but you don't own the audience. Substack is newsletter-first, your audience is yours via email.

At a glance

MediumSubstack
Audience ownershipLimited (Medium's readers)You own the list
DistributionAlgorithmic boost possibleEmail + Substack network
MonetizationPartner ProgramDirect subscriptions

When to pick Medium

Already-established writer, want algorithmic reach, hate managing lists.

When to pick Substack

Want to own your audience, build direct relationship, long-term moat.

My verdict

Substack for career writers building audiences. Medium for hobby writers who want occasional reach.

Further reading