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Meta Ads vs Google Ads

Interrupt-based vs intent-based paid advertising.

Meta is an interrupt channel (feed scrolling). Google Search is intent-based (user typing a query). Both matter; they reach different states.

At a glance

Meta AdsGoogle Ads
IntentLow (interrupt)High (search)
CreativeEssentialLess critical
CPC range$0.50-5$1-50+
Best forDTC consumer, visualServices, high-intent, B2B

When to pick Meta Ads

DTC, consumer products, visual demos, broad audience.

When to pick Google Ads

Services, high-intent B2B, capturing explicit demand.

My verdict

Most businesses run both. Meta for demand creation, Google for demand capture.

Further reading