Two DTC attribution platforms, compared on price, models, and fit.
| Triple Whale | Northbeam | |
|---|---|---|
| Core focus | All-in-one DTC analytics and operations | Attribution and MMM measurement |
| Free tier | Yes: tracking, blended ROAS, 12-month lookback | No |
| Published entry price | Foundation, from $549 per month | None published; about $1,500 per month reported |
| Higher tiers | Automate from $1,349 per month; Enterprise custom above $20M GMV | Custom quotes; roughly $2,500 to $3,500 per month reported |
| Pricing basis | GMV plus feature set; two months free on annual billing | Ad spend and data volume, sales-quoted |
| Multi-touch attribution | Yes, from the Foundation plan up | Yes, core product |
| Media mix modeling | Unified measurement and incrementality at the Enterprise level | Built in, with an MMM option |
| AI layer | Moby agents and automations | Northbeam Apex |
| Best fit | Shopify DTC from startup through mid-market | Brands spending six figures a month on ads |
Triple Whale publishes its pricing, which I verified in August 2026. There is a free plan covering tracking, blended ROAS, and a 12-month lookback. Foundation, which adds multi-touch attribution, custom metrics, and a SQL editor, starts at $549 per month. Automate, which adds automations and the prebuilt Moby AI agents, starts at $1,349 per month. Enterprise pricing is custom and aimed at brands above $20 million in GMV. Prices scale with your store's GMV, and annual billing takes two months off. Note that the $129 per month figure still floating around older comparisons reflects a retired pricing model.
Northbeam does not publish pricing. Third-party pricing guides in 2026 consistently report entry around $1,500 per month, billed month to month, for brands under roughly $125,000 in monthly ad spend, with the Professional tier custom-quoted in the reported range of $2,500 to $3,500 per month. Treat those as reported figures rather than quotes; the only real number is the one Northbeam's sales team gives you for your spend level.
Pick Triple Whale if you want one place where the whole business shows up: blended ROAS, product-level margins, cohorts, creative reporting, and attribution in a single dashboard. It is built around Shopify data, and the free tier means you can start using it before you pay anything, which matters when you are deciding whether attribution software is worth it at all.
The pricing shape also fits a growing brand. You can run the free plan while small, move to Foundation when you need multi-touch attribution, and only pay four figures a month once you want the automation and AI layer. At each step the cost stays a small fraction of ad spend for the brands the tier targets.
Pick Northbeam when measurement is the whole job. Its pitch is precision: multi-touch attribution with configurable models, media mix modeling, and creative analytics aimed at teams who make weekly budget-shifting decisions across several channels. That toolset is aimed at brands spending six figures a month, where a few percentage points of misallocated budget cost more than the subscription.
The price is the filter. If a measurement bill in the $1,500 to $3,500 per month range would exceed one or two percent of your ad spend, you are probably not the customer yet, and Northbeam's own positioning reflects that. For the brands above that line, paying for a dedicated measurement vendor that is not also selling you dashboards has real appeal.
Entry price is not the price. Both platforms scale with your size, Triple Whale on GMV and Northbeam on spend, so two brands can pay very different amounts for the same feature list. Get a quote at your actual volume before comparing.
Stale numbers are everywhere in this category. Many published comparisons still cite Triple Whale at $129 per month and Northbeam at figures years out of date. Both companies have repriced upward as they moved upmarket, which is exactly why I dated the figures on this page.
Finally, both sell modeled numbers. No pixel-based attribution is ground truth, whatever the marketing says. Whichever you choose, sanity-check the model with occasional incrementality tests and post-purchase surveys, and pick one source of truth so your team stops relitigating whose dashboard is right.
For most Shopify DTC brands the answer is Triple Whale, mostly on fit and price shape: the free tier and the $549 Foundation plan let you grow into the tool instead of committing four figures up front. Northbeam earns its reported $1,500-plus price when you spend six figures a month across many channels and MMM-grade measurement will change real budget decisions. Below that line, buy the cheaper tool and spend the difference on creative.