Profitable companies go bankrupt. Unprofitable ones can run for years. The difference is cash, and whether you saw the crunch coming.
You don't need an accounting degree to read a P&L, but you need to know it well enough to catch when the story the numbers tell contradicts the story your team is telling you.
Most companies price like they're afraid of their customers. Pricing is the highest-leverage lever in a business, a 1% improvement in price typically hits EBITDA harder than a 1% improvement in volume.
Most operators can't tell you their three most important numbers in under ten seconds. If you can't, you don't run the business, it runs you.
If you can't explain how one more customer makes you more profitable or less, you don't have a business model, you have a pile of transactions.