Every page in the foundations section of my cold email knowledge base.
CAN-SPAM, GDPR, CASL, PECR. Cold email is legal in most jurisdictions if you follow specific rules. Here's the short version for each.
Cold email and spam look similar but are categorically different legally, technically, and strategically. Here's what separates them.
Cold email is one-to-one B2B outreach to prospects who haven't opted in. Here's the working definition and why it's still the strongest B2B channel when done right.
Cold email isn't universal. Here's the fit test, when it's the right channel and when it isn't.