Cold email for agencies and consultancies. Higher deal values, longer cycles, different copy patterns.
Cold email for B2B SaaS. ICP, sequences, offers, and what's different about tech buyers.
Cold email from the founder. Different from SDR outbound in tone, volume, and leverage.
Cold email for link building. Different audience (marketers, editors, writers), different pitch patterns.
Cold email for recruiting. Reaching passive candidates with messaging that respects their time.
How SDR teams run cold email at scale. Team structure, quotas, and the operational reality.