Core four channels, lead magnets, and how to qualify so the sales team survives.
Cold email, cold DMs, cold calls. Done right, the most scalable channel for B2B. Done wrong, a way to spend thousands of hours and produce nothing. The difference is in the details.
The core four: the four categories of lead generation that cover nearly every possible way to get a lead. Master all four and the 'where do we find customers' problem is solved.
A lead magnet is what turns a stranger into a lead. The best ones are hyper-specific, deliver a concrete outcome, and pre-qualify the prospect for what comes next.
Paid ads are the scale lever. They're also the fastest way to burn money if the offer isn't validated first. Here's how direct response has always thought about paid, and what changes in 2026.
Warm outreach is the fastest way to revenue and the most overlooked. Every founder has a network. Most refuse to use it. Here's how to do warm outreach without being weird.