Content planning for multi-market sites. Centralized, localized, or regional. The trade-offs and how to pick.
ccTLD vs gTLD vs subdomain vs subfolder. The deeper trade-offs and when each makes sense.
Every mistake that happens with hreflang, and how to implement it so Google actually uses it.
Ranking in multiple countries and languages. The architectural decisions that shape everything else.
Machine translation isn't enough. What real localization looks like, and why it moves rankings.