An ordered checklist to run against any site. Catches the 95% of technical issues that actually move rankings.
How to tell search engines which version of a page is the primary. Essential for handling duplicate content at scale.
LCP, INP, CLS, what each one actually measures, what affects it, and how to hit 'good' thresholds.
Without crawling and indexing, nothing else matters. The fundamentals of making your site discoverable to search engines.
How to tell search engines which language/region version of a page to show to which users. Essential (and commonly broken) for international SEO.
HTTPS has been a ranking signal since 2014. If your site isn't secure, fix that today.
JavaScript-heavy sites have unique SEO challenges. How Googlebot handles JS, common pitfalls, and rendering strategies.
Server logs tell you exactly what Googlebot does on your site. Priceless for large-site SEO and debugging index issues.
Google ranks based on the mobile version of your site. What this means in practice and what to check.
Why page speed matters for SEO, what affects it, and the optimizations that actually move the needle.
200, 301, 302, 404, 410, 500, 503, what each means for SEO, and when to use which.
The file that tells search engine bots what they can and can't crawl. Tiny file, big footprint.
How to structure a site so users and search engines can navigate it. Flat vs deep, hub-and-spoke, and the 3-click rule.
The technical details of implementing structured data correctly. Common schema types, validation, debugging.
What sitemaps do, how to build one right, and when they actually help (vs just being extra maintenance).