← Glossary SEO

Meta Description

The summary text Google shows below your page title in search results.

Explained simply.

The meta description is a short HTML tag (<meta name="description">) that tells Google what the page is about. Google may or may not show it verbatim, but it often does. A good meta description is 150-160 characters, describes the page value, and includes the target keyword. It doesn't directly affect ranking, but it heavily affects click-through rate.

An example.

Bad: 'Page about email marketing.' Good: 'Discover the email marketing benchmarks for 2026: open rates, CTRs, and conversion rates from 1M+ real sends. Free data.' The second one earns the click, even if it doesn't rank higher.

Why it matters.

You spent months ranking on page 1. The meta description is whether anyone actually clicks. Treat it as ad copy for organic. Rewrite weak ones; test variants; improve CTR as a direct lift to traffic.