Every page in the activation section of my growth marketing knowledge base.
The aha moment is when a new user first experiences core product value. Everything before is setup; everything after is retention.
The first small wins users experience in a product disproportionately predict retention.
Empty states are what new users see before they've added data. Most are wasted. Good empty states drive action.
New user onboarding is where activation happens. Design every step for speed to value.
The time between signup and first meaningful value. The shorter, the higher activation.