Growth marketing is the discipline of systematically improving the metrics that matter: acquisition, activation, retention, revenue, referral. It's not a collection of tricks; it's a set of frameworks and a culture of experimentation.
North Star Metric, loops vs funnels, retention first.
Channels, paid vs organic, viral, partnerships.
Aha moments, onboarding, time to value.
Cohorts, churn, habit formation.
Pricing, upsell, conversion, referrals.
Events, funnels, cohorts, attribution.
A/B, holdout, significance, velocity.
Team structure, models, ICE, sprints.
SaaS, DTC, marketplace, PLG, content.