Tracking, attribution, building the data foundation growth runs on.
Attribution is which channels get credit for conversions. Post-privacy, it's noisy.
Cohort dashboards track retention, revenue, and behavior by cohort. Core growth instrument.
Event tracking is the foundation of growth analytics. Without clean events, you can't measure anything.
Funnel analysis shows where users drop off between key steps.
A dashboard built around your North Star Metric keeps the team focused.