Citations = mentions of your business on third-party sites. Building them raises local authority.
Local SEO is different from regular SEO. The rules for ranking 'near me' queries and winning local pack positions.
GBP is the single most important local SEO asset. Here's how to optimize every field for maximum ranking + conversion.
How to find the queries your local audience actually searches. Different approach from national keyword research.
Links from local sources carry extra weight for local rankings. How to earn them via community + industry relationships.
Businesses with multiple locations need separate GBP profiles, location pages, and careful NAP management. Here's how to scale local SEO.
Name, Address, Phone. Must match everywhere. The most boring, most important local SEO fundamental.
Reviews are ~15% of local ranking weight. Earning, managing, and responding to reviews is ongoing work that compounds.