Scripts for explainers, FAQ shorts, personal intros, case studies, and personalized Looms. The fastest way to build trust at scale.
Video is the highest-converting marketing asset an insurance agent can make. Prospects build trust with a face and voice dramatically faster than with text alone. But most agents freeze when the camera turns on because they don't have a script. This module fixes that.
Write a 60-90 second video script for me (licensed [line] agent in [state]). Topic: [e.g., "How Medicare Advantage and Medicare Supplement actually differ"] Format: [0-5s] Hook, one sentence that earns the next 85 seconds [5-15s] Set up the problem or question [15-50s] The main content, 2-3 key points [50-75s] What this means for the viewer [75-90s] Soft CTA, "If you want to talk through your specific situation, link in bio / DM me / book a call" Constraints: - First-person, conversational, like I'm explaining to a friend - Sentences short enough to say in one breath - No insurance jargon without an instant plain-language translation - Specific over general (use numbers, scenarios, named situations) - Do NOT guarantee returns, quote specific rates, or compare competitors by name Format the script with timestamps and any suggested B-roll or on-screen text in brackets.
For Reels, TikTok, Shorts. Very tight. 30-60 seconds max.
Give me 10 FAQ-style short video scripts. Each script: - 30-60 seconds (roughly 70-140 spoken words) - Hook in first 3 seconds, just the question, posed as the viewer would ask it - Answer in plain language - One specific concrete example or number - Close with "Follow for more / DM if this applies to you" Topic pool: [your insurance line] Example question styles: - "Can I get life insurance if I have [condition]?" - "What's the real difference between X and Y?" - "How much [coverage] do I really need?" - "What happens if I [common scenario]?" Number them 1-10. Each should be fully shootable without needing edits.
Every agent should have a 90-second "about me" video on their website and email signature. Here's the script.
Write a 90-second personal intro video script for me. My details (from context above): [name, lines, state, specialty, years, why I do this] Structure: [0-10s] Who I am, what I do (one sentence each) [10-25s] The specific type of client I help best [25-50s] Why I got into this, the moment, person, or reason that actually matters to me [50-75s] How I work differently (the one or two things that separate me) [75-90s] How to connect, specific next step Tone: warm but not corny. Don't sound scripted. Contractions. Short sentences. Do NOT include: - "I am committed to providing..." - "With years of experience..." - Any phrase that sounds like a template - Promises about specific outcomes or savings
Write a 2-3 minute video script telling an anonymized client story. Their situation (I'll fill in): [describe the client and the problem] Structure: [0-15s] Hook: the problem in one sentence [15-45s] Who the client was (general description, no identifying details) [45-90s] What they'd tried that wasn't working [90-150s] What we figured out and how [150-180s] The outcome (realistic, not hyperbolic) Do NOT: - Name the client - Give identifying details (company, condition, specific amounts if sensitive) - Promise similar results for everyone - Include testimonial quotes unless I paste them in Include: a disclaimer line at the end, "Every situation is different. If you want to talk through yours, [contact info]."
A personalized video for a specific prospect. Huge response rates. Not scripted word-for-word, but worth having a structure.
Give me a 5-bullet structure for a 90-second Loom video I'm sending to a specific prospect. About the prospect: - [Name, role, situation from LinkedIn or intake] - [Trigger: why I'm reaching out now] - [What I think they might need] 5-bullet structure: 1. Open with their name + one specific detail about their situation (5 seconds) 2. What I noticed that made me reach out (15 seconds) 3. The thing I think they might not have considered (30 seconds) 4. Not a pitch, an offer to be useful (20 seconds) 5. Specific next step (15 seconds, low-friction) Also give me the 6-line email I'd send with the video embedded.
Modern short-form video needs captions (80% of social video is watched muted). Claude can generate captions from your script.
Take the video script below. Format as captions for on-screen text. Rules: - Each caption chunk: 3-6 words, one per visible frame - Punctuation sparingly - Match the rhythm of spoken delivery - Separate each chunk with "|" [Paste your script]
It's getting in front of the camera. Two tricks that help: