Ad copy that converts plus the tracking that prevents wasted spend.
Paid ads are the scale lever when organic and referrals aren't producing enough pipeline. Done right, predictable leads. Done wrong, burned budget.
Write 5 Facebook ad variants for podcasting. Target: [audience details] Offer: [specific] Landing page: [description] Each variant: - Primary text (90-150 words) - Headline (25-40 chars) - Description (30-45 chars) Hook angles (one per variant): 1. Question-led 2. Contrarian 3. Specific detail / local 4. Story-led 5. Direct value Avoid: fear tactics, fake urgency, "Act now!", emoji overload. Include any required podcasting disclaimers.
Google Search ads for podcasting in [city/state]. Keywords: [list 3-5] For each: - 3 RSA headlines (30 chars) - 2 descriptions (90 chars) - Display path - 3 sitelinks Include location, benefit, one differentiator per headline. Avoid superlatives.
Landing page copy for [campaign]. Goal: [book call / get quote / download]. - Headline (matches ad promise) - Sub-headline - 3-4 "what you get" bullets - Proof section - Form: name, phone, email, qualifier - Second CTA below fold - 4-5 FAQ - Trust signals - "What happens next"