Module 4

Prospecting emails

Cold email that doesn't look like cold email.

Prospecting emails are the workhorse of modern marketing. Done right, they produce real conversations at the cost of time. Done wrong, they land in spam and never get opened.

The anatomy

  1. Subject line, 3-5 words, lowercase, personal
  2. First line, specific to this person
  3. The bridge, connects their situation to your relevance
  4. The pitch, one specific angle, 2-3 sentences
  5. Proof, one specific result or detail
  6. The ask, clear specific next step

Target length: 70-110 words total.

Cold email for chiropractic

Cold prospecting email
Write a cold prospecting email to a [specific audience]:
A potential patient who filled out a pain-intake form but hasn't booked their first visit.

Goal: book a 15-min call / start a conversation.
- Under 90 words
- Subject: 4-6 words, lowercase
- First line: specific trigger
- One angle, not full pitch
- One proof point
- Specific CTA time
- Minimal signature

Do NOT use "Hope this finds you well," "I wanted to reach out," or "Take a look at our comprehensive suite."

3 versions with different hooks.

The 5-touch follow-up sequence

Sequence builder
Given the first email [paste], write 5-touch sequence:
- Email 2 (day 3): bump, under 50 words
- Email 3 (day 7): soft reframe, lower-friction ask
- Email 4 (day 12): case study, anonymized, under 100 words
- Email 5 (day 20): breakup, under 40 words

Same tone. Vary openings. No "circling back" or "bumping this up."

Personalization at scale

Custom first lines
For each prospect below, write ONE first line (12-20 words) that references something specific to them:
- No "hope you're well"
- No "I came across your profile"
- Be specific

PROSPECTS:
1. [Name, situation, trigger]
2. [Name, situation, trigger]
...

This week's task

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