The weekly marketing system

Every module so far is individually useful. The real win is tying them into a weekly rhythm.

The 2-hour weekly block

One 2-hour block per week, same time every week:

0:00-0:15, Review

• Last week's numbers: engagement, replies, leads, clients booked
• What worked, what didn't (one sentence each)

0:15-0:45, Create content

One asset per week, rotating:

• Week 1: Social posts for the week
• Week 2: One blog post
• Week 3: FAQ video batch
• Week 4: Monthly newsletter

0:45-1:15, Prospecting + follow-up

• Send this week's outreach
• Reply to warm conversations
• Update CRM

1:15-1:30, Review responses + referrals

• Respond to any new reviews
• Make 1-2 referral asks

1:30-2:00, Schedule + publish

• Schedule all content via Buffer/Later/Meta Business Suite
• Queue emails
• Adjust ads

The monthly + quarterly blocks

Once a month, add 1 hour for: ad performance review, next month's newsletter topic, client education document, referral partner check-ins.

Once a quarter, add 2 hours for: full content audit, goal reset, Claude context refresh.

The truth about consistency

Most the chiropractor's claude playbooks start marketing systems and abandon them in 3 weeks. Keep the rhythm simple enough you'll do it on a bad week:

• Same day, same time
• Phone off, calendar blocked
• Even if you don't feel it, sit down and run the prompts
• Even a mediocre output is better than no output

Month 1 is messy. Month 2 feels natural. Month 3 you have a content machine.

Monday review prompt

Weekly marketing planning. Last week:
- Social engagement: [describe]
- Email replies: [number]
- Ads: [if running]
- Leads/meetings: [number]

Based on this:
1. What to double down on?
2. What to stop?
3. 3 experiments to run
4. Highest-leverage task for 2 hours?

Practical.

This week's task