Video scripts

Video builds trust faster than text. Most CPAs freeze when the camera turns on because they don't have a script. Claude fixes that.

Types of video to make

• Explainer (60-90s), one concept, post to YouTube / embed on blog
• FAQ shorts (30-60s), for Reels / TikTok / Shorts
• Personal intro (90s), for website, email signature, LinkedIn
• Case study (2-3 min), anonymized client story

Topic ideas for your practice

• Weekly tax tip short
• Tax-season prep checklist (seasonal)
• Common question explainer (S-corp, deductions, etc.)
• Behind-the-scenes: how we work with clients
• Year-end tax planning

Explainer script

Write a 60-90s video script.
Topic: [topic]

[0-5s] Hook
[5-15s] Problem setup
[15-50s] 2-3 key points
[50-75s] What this means for viewer
[75-90s] Soft CTA

First person, short sentences, no jargon. Include B-roll cues and on-screen text.

FAQ shorts (10 scripts)

10 FAQ-style short scripts.
Each: 30-60s, hook in first 3 seconds, plain-language answer, one concrete example, "Follow for more / DM if this applies" close.

Topic pool: [common CPA questions]

Numbered 1-10.

Personal intro video

90s personal intro video.

[0-10s] Who I am / what I do
[10-25s] Specific type of client
[25-50s] Why I do this (specific moment)
[50-75s] How I'm different
[75-90s] How to connect

Warm, not corny. Contractions. Short sentences.

Pro tip: batch record

Don't record one at a time. Block an hour, shoot 5-8 in a row. Same outfit, same lighting.

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