Module 3

The 10 prompt patterns

Ninety percent of effective prompts are variations of ten patterns.

Ninety percent of effective prompts are variations of ten patterns. Learn these once; reuse them forever.

Pattern 1: The Briefed Writer

Pattern 1
Write [asset type] for [audience] about [topic].
Goal: [what action]
Tone: [from voice samples]
Length: [word count]
Must include: [points]
Must NOT include: [forbidden]
Output just the copy.

Pattern 2: The Angle Generator

Pattern 2
I'm writing [asset] about [topic] for [audience].
Give me 10 different angles. Each: one-sentence hook, specific promise, distinct from the others.
I'll pick one.

Pattern 3: The Rewrite

Pattern 3
Rewrite the text below:
- Clearer for [audience]
- Shorter by [%]
- In my voice
- Jargon-free
Preserve substance.
[Paste source]

Pattern 4: The Multi-Version

Pattern 4
Core idea: [idea]
Give me versions for:
1. 150-word Facebook post
2. 250-word LinkedIn post
3. 60-second video script
4. 50-word SMS
5. Blog post intro
Match each channel's conventions.

Pattern 5: The Counter-Draft

Pattern 5
Draft: [paste]
Write 3 alternatives:
A. More specific (replace abstract claims with numbers/scenes)
B. Story-opener (first 50 words = a scene)
C. Contrarian (challenges common belief)
Don't soften.

Pattern 6: The Critic

Pattern 6
Read the copy as:
1. A skeptical adults 25-55 who want visible results
2. A compliance officer
3. A cynical marketer
For each, list 3 things that would make them stop or push back. Blunt.
[Paste copy]

Pattern 7: The Persona Interview

Pattern 7
Roleplay as [ideal client persona].
Details: [age, family, income, location, what they're thinking about]
I'll interview you about [topic]. Answer in first person with specific worries.
First question: [yours]

Pattern 8: The Specific Translator

Pattern 8
Every vague claim in the copy below, replace with a number, name, time, or example.
If I can't back a specific claim, flag it.
[Paste copy]

Pattern 9: The Hook Farm

Pattern 9
Topic: [idea]
Audience: [who]
Format: [post / blog intro / email subject]
Give me 10 hooks. Just the first 15 words. Different patterns: contrarian, specific number, question, confession, news, warning, character, unusual observation, reframe, direct pain.

Pattern 10: The Compliance Pre-Check

Pattern 10
Review for fitness compliance issues:
- Superlatives ("best," "cheapest")
- Specific guarantees
- No "guaranteed results" language
- Competitor claims
- Rate specifics that could go stale
Return flags + revised version.
[Paste copy]

Chaining patterns

Real marketing tasks combine 2-3 patterns:

This week's task