Monthly email that keeps you top-of-mind. 30-minute task, not 3 hours.
A monthly newsletter is the most underrated marketing asset for fitnesss. A list of 500 opt-in subscribers produces more business than most agencies realize.
One substantive section + 2-3 quick items. 400-600 words total. Sent from your personal email.
Write monthly newsletter for my fitness clients. Topic: [pick one] Structure: - Subject: 5-7 words, personal - Open: one sentence like writing to a friend - Main section (250-400w): one big thing with specific example - Quick hits: 3-5 bullets, 1-2 sentences each - Close: 1-2 warm sentences - P.S. with specific detail Tone: knowledgeable friend, not broadcast. "You" a lot. "I" naturally. Do NOT: sound templated, corporate sign-offs, stock-photo-heavy layout.
Topics tied to real triggers:
4-email welcome sequence for new subscribers. Email 1 (immediate): Welcome, who I am, what to expect. Under 150w. Email 2 (day 2): One actionable thing. Under 200w. Email 3 (day 5): Anonymized client story. Under 250w. Email 4 (day 10): Soft direct ask. Under 150w. From me personally. Hand-written feel.
Avoid MailChimp and Constant Contact for cold/warm lists, dated, mediocre deliverability.