Conversion Rate Optimization is the practice of improving what percentage of visitors take a desired action. Small lifts compound: a 20% increase in conversion doubles revenue from the same traffic.
What CRO is, when to do it, scoping.
Data, heatmaps, interviews, surveys, usability.
LIFT, ICE, PXL, Fogg.
Above-the-fold, copy, social proof, forms, CTAs.
Checkout, cart abandonment, trust, friction.
Setup, sample size, significance, velocity.
Funnels, segments, attribution.
VWO, Optimizely, and alternatives.