Email marketing is the highest-ROI channel in most businesses, and the most neglected. Unlike paid ads (you rent the audience) or social (you rent the algorithm), email is the one channel you actually OWN. Your list is yours; your deliverability is yours; your relationship with subscribers is yours. This 90-page section covers list growth, deliverability, broadcast vs automation, e-commerce specifically, SaaS specifically, testing, and the tools. The first channel to fix in any business, and one of the last to fail.
Why email, owned vs rented, KPIs.
Forms, lead magnets, list quality.
DNS, reputation, hygiene, monitoring.
Welcome, abandoned cart, win-back, post-purchase.
Cadence, subject lines, segmentation.
DTC-specific flows.
Onboarding, feature ed, churn prevention.
A/B tests, benchmarks, cohort analysis.
Klaviyo, ConvertKit, Mailchimp, picking.