Email is the highest-ROI marketing channel still. Not because it's new or exciting, but because it's owned, your list is your asset, independent of platform algorithms. This section: how to build, send, and optimize email that actually gets opened, read, and converts.
Why email, owned vs rented, KPIs.
Forms, lead magnets, list quality.
DNS, reputation, hygiene, monitoring.
Welcome, abandoned cart, win-back, post-purchase.
Cadence, subject lines, segmentation.
DTC-specific flows.
Onboarding, feature ed, churn prevention.
A/B tests, benchmarks, cohort analysis.
Klaviyo, ConvertKit, Mailchimp, picking.