Trust signals
📖 3 min readUpdated 2026-04-19
Users considering a purchase or signup have doubts. Trust signals systematically address them.
Types
- Payment security (SSL badge, Norton, McAfee)
- Money-back guarantee
- Customer testimonials
- Industry certifications
- Privacy guarantee
- Company legitimacy (about page, physical address)
Placement
- Near forms/checkout
- On pricing page
- Above fold (subtle)
- Dedicated trust/security page
Avoid
- Cluttering with too many badges
- Dated-looking badges
- Obvious stock-photo testimonials