Social proof
📖 3 min readUpdated 2026-04-19
People trust what other people did. Social proof is credibility by association.
Types
- Testimonials (named, with photo/title)
- Case studies
- Logos of recognized customers
- Usage stats ('40,000+ users')
- Reviews / ratings
- Media mentions
Placement
- Near CTA for final push
- At objection points
- On pricing page for confidence
Avoid
- Fake-looking testimonials
- Generic quotes
- Cherry-picked stats without context
- Too many (clutters)