Page speed
📖 3 min readUpdated 2026-04-19
Slow pages convert poorly. Every 1-second delay in load time can drop conversion 5-10%.
Targets
- Under 3 seconds load time
- Under 1.5s First Contentful Paint
- Under 2.5s Largest Contentful Paint
- Core Web Vitals green
Common bottlenecks
- Uncompressed images
- Too many JS/CSS files
- Slow server response
- Third-party scripts
Tools
- PageSpeed Insights (free)
- GTmetrix
- WebPageTest
Quick wins
- Compress images
- Lazy load below-fold content
- Remove unused scripts
- CDN