Analytics audit

CRO starts with data. Before testing, look at funnels: where do users enter, where do they drop, where do they convert?

What to look at

• Top entry pages
• Page-by-page bounce rates
• Funnel drop-offs
• Conversion rates by segment (new vs returning, mobile vs desktop, channel)
• Search terms if on-site search

Tools

• Google Analytics 4
• Mixpanel / Amplitude for product analytics
• Custom dashboards (Looker, etc.)

Output

Ranked list of pages and flows with highest leverage, where a conversion improvement moves the needle most.