On-site surveys

Surveys running on your site capture users' minds while they're actively interacting. Different from post-hoc interviews.

Question types

• Single question exit survey: 'What stopped you from completing?'
• Rating + follow-up: 'How useful was this page?' (1-5) + why
• NPS: recommend likelihood

When to show

• Exit intent
• After action (post-purchase)
• After scrolling 50%+ (engaged users)

Tools

• Hotjar, Qualaroo, Typeform, Intercom, in-product surveys

Avoid

Long surveys. Users bail.