Checkout optimization

Checkout is the highest-value CRO surface in e-commerce. Every friction point leaks revenue.

Best practices

• Guest checkout option
• Minimal required fields
• Multiple payment methods
• Visible shipping costs early
• Clear pricing breakdown
• Trust signals (SSL, badges)
• Progress indicator

Common issues

• Surprise shipping cost at end (top cart abandonment reason)
• Mandatory account creation
• Too many form fields
• No express checkout (Apple Pay, Shop Pay)

Checkout length

3 steps is common. Long single-page or longer multi-step both work, test.