Post-purchase

Post-purchase automations drive retention, repeat purchase, reviews, referrals. Often neglected.

Typical flow

• Email 1 (immediate): Order confirmation
• Email 2 (on ship): tracking
• Email 3 (on delivery): 'Here's how to use it'
• Email 4 (7-14 days): How's it going?
• Email 5 (30 days): Review request
• Email 6 (60+ days): 'You might like...'

Educational content

Guides for using the product increase satisfaction and reduce returns.

Review requests

Timing matters. Ask after they've had enough time to experience the product.