Welcome series

Welcome series runs when someone joins your list. Typically 3-7 emails over 7-14 days. Highest-opened emails you'll send.

Structure

• Email 1 (immediate): deliver promise + intro
• Email 2 (day 2): your story / why you
• Email 3 (day 4): core value content
• Email 4 (day 6): case study or social proof
• Email 5 (day 10): specific CTA / offer
• Email 6 (day 14): hand-off to regular cadence

Conversion opportunity

New subscribers are warmest. Welcome series should include a soft CTA to your main offer.

From me personally

Welcome emails should feel personal, not newsletter-templated.