Product launches
📖 3 min readUpdated 2026-04-19
Product launches via email typically drive 30-50% of first-week revenue. Sequence matters.
Pre-launch
- Teasers 14-30 days out
- Waitlist signup
- Behind-the-scenes content
Launch day
- Morning announcement
- Afternoon follow-up (most opens happen later)
Post-launch
- Social proof emails (reviews come in)
- Restock / last-chance emails
- Post-mortem offer (if not selling through)