SaaS onboarding emails

SaaS onboarding emails supplement in-app onboarding. They bring users back and drive feature adoption.

Triggers

• Day 1: welcome + getting started
• Day 3: if not activated, help
• Day 7: feature education
• Day 14: case study / social proof
• Day 21: upgrade nudge (if freemium/trial)

Tone

Helpful, not salesy. New users want help.

Personalize

Different emails for users who activated vs didn't.