Trial nudges
📖 3 min readUpdated 2026-04-19
During a free trial, every email should move users toward activation and conversion.
Sequence
- Day 1: welcome + setup assistance
- Day 3: if not activated, offer help
- Day 7: value demonstration / case study
- Day 10: specific CTA to convert
- Day 14 (trial end): final conversion push
Conversion-focused
Every email has a clear next step toward paid conversion.
Offer options
- Extend trial (high-intent holdouts)
- Discount code (last resort)
- Demo with human (enterprise-leaning)