Signup forms

The signup form is your list-building infrastructure. Placement, timing, and offer determine conversion.

Forms that work

• Inline in content (after value delivered)
• Exit-intent popups
• Slide-ins after scroll %
• Dedicated landing pages for lead magnets
• Footer (last resort)

Forms that don't

• Immediate popup on landing
• Sidebar noisy sign-up
• Forms with 8 fields
• Generic 'subscribe to newsletter'

The offer

Specific value: '7-day email series on X' beats 'subscribe to newsletter'.

Fields

Email only is the highest converter. Adding name drops conversion 5-10%. More fields, more drop.