Behavioral triggers

Behavioral triggers fire based on what users do (or don't do): viewed page X, used feature Y, hit usage limit Z. Most relevant email possible.

Examples

• Viewed product 3 times, didn't buy
• Used feature for first time
• Hit plan limit
• Missed usage for 14 days

Setup

Requires event tracking. Klaviyo, Customer.io, Braze support this well.

Relevance

Behavioral triggers have 3-10x the conversion of broadcast emails. Worth the setup.