Exit-intent popups

Exit-intent detects when the mouse moves to close the tab. Popup appears with an offer. Bothersome if over-used; valuable on specific pages.

When to use

• On blog content (useful for signup)
• On product pages with abandonment
• On landing pages as a last-attempt

When not

• Immediately on landing (annoying)
• On every page visit (fatiguing)
• On mobile (often poor UX)

Offer

Should match the page content. Content page → related lead magnet. Product page → discount or reminder.