Monitoring placement
📖 3 min readUpdated 2026-04-19
Your email tool reports 'delivered', but delivered could mean inbox or spam folder. Monitor actual placement.
Tools
- Google Postmaster Tools
- Glock Apps inbox placement tests
- Seed addresses (inbox accounts you check manually)
Signals to watch
- Inbox placement rate
- Gmail spam folder rate
- Junk folder at Outlook
Actions
- Placement below 90%? Fix before scaling
- Sudden drop? Investigate recent sends
- Quarterly audit