Churn prevention emails
📖 3 min readUpdated 2026-04-19
Users don't just churn, they show signals first: decreased usage, failed logins, support tickets. Email reaches out before cancel.
Triggers
- Haven't logged in 14 days
- Feature usage dropped 50%+
- Downgrade or cancel attempt
Tactics
- 'We noticed you haven't been back' outreach
- Offer help / demo
- Case study of success
- Specific save offer for downgraders
Measurement
% of at-risk users retained.