Growth marketing is the discipline of using data and experimentation to improve every stage of the customer journey, not just the top of the funnel. It emerged in the 2010s as SaaS companies needed more than traditional marketing could deliver.
Growth marketing isn't 'hacks' or viral schemes. It's disciplined experimentation across the full funnel.
Traditional marketing optimized top-of-funnel. Growth marketing optimizes end-to-end, a 10% lift in retention often beats a 50% lift in acquisition.
Full-stack marketers, product managers, growth engineers. A hybrid role blending marketing, product, and data.