Channel-market fit

Channel-market fit is whether the channel's audience and intent match your product. Wrong channel = wasted spend.

Questions to ask

• Is your ICP on this channel?
• What intent do they have when using it?
• Can you afford CACs on this channel given your LTV?

Channels by product type

• Consumer visual: Meta, TikTok, Pinterest
• B2B with role targeting: LinkedIn, Google
• Local services: Google Search, Nextdoor
• Creator / audience-based: YouTube, podcasts
• Developer tools: GitHub, Hacker News, Reddit

Order of operations

Pick the single most-obvious channel, validate, scale, then add second.

Avoid

Being on every channel with weak presence. Focus beats spread.