Growth team structure

Growth team structure depends on company stage and what you're optimizing. Common models: embedded in product, embedded in marketing, or standalone.

Roles

• Head of Growth / VP Growth
• Growth PM
• Growth marketer
• Growth engineer
• Data analyst

Models

• Standalone team (owns full funnel)
• Embedded in product (activation/retention)
• Embedded in marketing (acquisition)
• Matrix (reports into both)

Early stage

Single full-stack person. As scale grows, split into specialties.