Partnerships

Partnerships reach audiences you don't have access to. Done right, they're high-leverage. Done wrong, they're busywork.

Types

• Integration partnerships (Zapier, ecosystems)
• Content co-marketing (guest posts, webinars)
• Affiliate programs
• White-label
• Reseller / channel

Evaluation

• Does partner audience overlap with your ICP?
• Is there mutual value (not just you getting leads)?
• What's the realistic volume?

Structure

• Joint content / webinars
• Newsletter swaps
• Referral revenue share
• Product integrations

Common mistakes

• Vague partnerships without clear deliverables
• Too many small partnerships spread thin
• Not tracking source of users