Re-engagement
📖 3 min readUpdated 2026-04-19
Users who go inactive haven't necessarily churned. Re-engagement campaigns can recover some, if done right.
Timing
Sweet spot is usually 7-30 days of inactivity. Too soon feels intrusive; too late they've moved on.
Channels
- Email (most common)
- Push notifications (app users)
- SMS (use rarely)
- Retargeting ads (for larger cohorts)
Message patterns
- What's new / what you missed
- Specific new feature
- Discount or promo (last resort)
- Question to re-engage
Measure
% re-engaged within 14 days. Don't just count opens.