Experiment velocity

Experiment velocity is the rate of running tests. High velocity compounds learning over time. Low velocity means slow progress.

Typical velocity

• Early stage: 1-2 tests per week
• Mature growth team: 5-10+ per week
• Top teams: 20+ per week

Building velocity

• Templates for common test types
• Experimentation infrastructure (Optimizely, Split, LaunchDarkly)
• Backlog of hypotheses
• Regular planning cadence

Quality vs quantity

Bad tests at high velocity is wasted effort. Good hypotheses + discipline beat noise.