Growth models
📖 3 min readUpdated 2026-04-19
A growth model is a spreadsheet or diagram showing how inputs (traffic, conversion, retention) connect to outputs (MRR, revenue).
Purpose
- Prioritize levers by impact
- Forecast outcomes of changes
- Align team on what matters
Components
- Inputs: traffic, conversion rates, retention, LTV, CAC
- Formulas linking them
- Outputs: MRR, revenue, users
Simple version
Even a 20-cell spreadsheet showing channels → visitors → signups → activations → paid → MRR is valuable.