Conversion rate
📖 3 min readUpdated 2026-04-19
Conversion rate directly affects revenue per visitor. Tiny improvements compound with traffic.
Benchmarks
- E-commerce: 2-4% typical, 5%+ strong
- SaaS free trial: 15-25% to paid
- B2B demo-to-customer: 15-30%
Levers
- Landing page copy and design
- Form length and friction
- Pricing clarity
- Social proof
- Trust signals
- CTA placement
Process
A/B test continuously. Hypothesize → test → measure → keep winners.
Avoid
- Testing trivial changes (button color alone)
- Testing without enough traffic
- Over-optimizing at the cost of quality