Content + SEO is still one of the highest-leverage acquisition channels. Well-ranked content compounds: a post ranking #1 brings traffic for years.
Focus on problem-aware and solution-aware queries. Avoid pure top-of-funnel informational unless you have SEO authority.
1-2 quality posts per week beats 5 mediocre. Compounding rewards quality.
Generic AI-generated content ranks poorly. Original insight, specific examples, and expertise still win.